Mailing Services

You’ve put a lot of resources into developing your direct mail marketing materials. So, when it’s time to mail, you can rely on Allegra to provide fast, accurate, and reliable mail fulfillment. After all, the best direct mail piece is worthless if it doesn’t reach the intended recipient.

Whether your mail consists of postcards, stuffed envelopes, flyers, newsletters, and annual reports, or just about any size and shape dimensional piece, Allegra’s mailing facility can handle it fast and efficiently.

AVOID WASTED MAILING COSTS
Bad address data results in wasting money from printing and postage on mail pieces that aren’t delivered or are delivered to the wrong person. Our mailing systems help reduce these wasted costs with CASS Certification, DPV, and NCOA address corrections.

BULK MAIL SERVICES
Our bulk mail services are a fast, efficient way for you to obtain the lowest cost postage possible. We utilize the USPS Intelligent Mail® barcode system for first class or standard class mail.

Eliminate need to learn and understand postal regulations
Save significant amounts on postage
Track using the Intelligent Mail Barcode (IMb)

Community Living is a charity that works to improve the quality of life for individuals with disabilities and their families. They came to Allegra with three goals: increase response rate to their appeals, increase funds raised over prior year, and increase the average gift size. Results The response rate for the appeal increased from 2.0% to 4.6%. Funds raised doubled over prior year. The average gift size increased 55%.

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Direct Mail + Online Ads

DirectConnect™: Supercharging Direct Mail
Integrates direct mail with Google®, Facebook® and Instagram® advertising to give you a complete marketing campaign out of the box. Combining direct marketing with online technologies multiplies the performance of your direct mail campaigns with the goal of increasing the return on your marketing investment. How? By combining direct mail with online ads, you are able to more quickly reach the minimum level of 8-12 contacts or touches typically needed to produce a prospect response (assuming the message and timing are right).

DirectConnect:

  • Utilizes the US Post Office mail tracking system to provide you with detailed insight into when your mail pieces reach their destination as well as the overall % delivered.
  • Provides phone call tracking, allowing you to see the number of phone calls generated by the mailing as well as listen in on the phone calls for training and quality assurance.
  • Integrates with Google® advertising to display online ads to those who visit your website. Social media retargeting with ads on Facebook® and Instagram® is available to further improve performance.
  • Includes an online Dashboard allowing you to track the progress of your mailing through the US Post Office, the number of phone calls and website visits generated by your mailing, Google Display Network impressions and Social Media advertising clicks.

Amit Khanna Dental utilizes the system to produce four times more new patients at the same cost of their previous marketing program. According to Dr. Khanna, new patients are worth about $3,290 over the course of their lifetime. Monthly mailings of 12,000 postcards result in 485,000 ad views and 264 clicks back to their website.

Talbert Insurance Services, which sells both commercial and personal insurance, generally sees a return on investment from this service of 225%. Every year, in addition to the regular business they acquire from these mailings, they always close on one large new account that generates thousands in revenue. When they launched the new mailing system, their first customer resulted in a $150,000 premium. Most of their customers stay with Talbert for at least 5 years, producing a significant life time value.

Download more DirectCONNECT mailing system information.

BEST
(For campaigns over 10,000 pieces)

USPS mail tracking to monitor date and % delivery

Phone call tracking to measure phone call responses and record calls for QA

Google® online display retargeting to follow up leads

Website tracking

Dashboard to monitor campaign performance

Social Media
advertising

BETTER
(For campaigns over 10,000 pieces)

USPS mail tracking to monitor date and % delivery

Phone call tracking to measure phone call responses and record calls for QA

Google® online display retargeting to follow up leads

Website tracking

Dashboard to monitor campaign

 

GOOD
(For small mailings & low website traffic)

USPS mail tracking to monitor date and % delivery

Phone call tracking to measure phone call responses and record calls for QA

Google® online display marketing

Dashboard to monitor campaign

Lists & Customer Analysis

Mailing List Rental and Management
Targeting the best audience is Job #1 in direct marketing. If you’re not talking to the right person, then nothing you say or do will resonate. Understand these basics about direct mail to invest your marketing dollars wisely:

  • To be effective, a mailing list must be current. Outdated B2C lists risk targeting people who may have moved away or who may be deceased, and outdated B2B lists could have you targeting someone who changed jobs or left the company. If someone other than your intended target gets the mail, it may not be relevant, useful or interesting to them and your mail may be headed for the trash.
  • Targeting is crucial for the same reasons mentioned above. Your mail should always be relevant, useful and interesting to those receiving it. There are countless demographic and psychographic traits, that when used to target prospects, increase your odds of getting a response.
  • It’s commonly accepted in direct mail that without a strong offer, the prospect or customer won’t feel the need to act. Once someone has opened your mail, go ahead and offer something that motivates action.

Customer Analysis
Boost Your New Customer Prospecting With Deep Customer Insights – The Key to Marketing Success

With 40-50% of direct mail success resulting from the list, you can’t afford to miss the mark. Yet, with an average 2% response rate for direct mail, that means 98% of the mail pieces are wasted. To be effective, the mail piece must go to the right person…the person most primed and interested in buying what you’re selling.

To make your prospecting more effective, first answer these questions:

  • What is unique about your customers that led them to buy your product?
  • Is it the right time for them to buy?

A thoroughly researched list can provide you with guidance and even answers to some of these questions.

New Customer Prospecting
A “house” list consists of your current or active customers or donors, those already familiar with you company or brand. They have sufficiently positive feelings about your brand to have recently purchased.

This “House List” often serves as the best source for developing key insight into finding prospective new customers. Your House List (or donor) database can be utilized to match against a comprehensive U.S. database of businesses (B2B) and consumers (B2C). Utilizing your House List for this analysis is called Customer Analytics. From this analysis, we generate a custom report defining a unique customer profile. Using this analytical report or customer profile, we carefully design lists of businesses or consumers with similar characteristics for more targeted and effective prospecting campaigns.

GO-GO FAMLIES

Average household income
$159,619

Average age of head
45

Average length of residence
6.4

Percent with kids
96%

GO-GO FAMLIES

Average household income
$159,619

Average age of head
45

Average length of residence
6.4

Percent with kids
96%

GO-GO FAMLIES

Average household income
$159,619

Average age of head
45

Average length of residence
6.4

Percent with kids
96%

As the name suggests, the households in this niche are highly mobile. Though they are Generation Xers in their 40s and have children, they tend to move often. Naturally, a substantial portion lives in rented housing units and has lived at their dwelling for less than 7 years. These are high-income households employed in professional and managerial positions, with some business owners.

Business-to-Consumer (B2C)
Up to 17 consumer elements can be identified including not only demographic, but behavioral characteristics including: Individual Age Bands, Children in Household (and ages), Estimated Net Worth, Investment Value, Interests (behavioral-based) and more.

Business-to-Business (B2B)
Up to 15 business elements or demographic characteristics can be included: Annual Sales, SIC Division, Employee No., Location Type, Non-Profit vs Business, Website URL, Owner/Renter, Years in Business and more.

Reports include counts of “like-kind” prospects in your targeted geography. You then utilize this customer profile to target prospects that look like or act like your customers.

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