It is likely there are people online, right now, searching for someone who does what you do. People who want to buy what you sell or use the services your organization provides. When these people are searching, are you the one being found?
Search Engine Marketing, also known as Pay-Per-Click, primarily relies upon the use of Google’s Adwords program. Adwords is a form of online advertising for which you pay only when someone clicks on your ad. Ad cost is based upon a bidding system for key words, words that you select which you would expect to be used in a prospect’s search for a service that you offer. The more you are willing to pay for a click, the higher will be your placing rank on a search page.
An effective Adwords campaign ties together ad design, the relevance of the web page on your website which should be designed specifically for the ad, the relevance of the key words you select to your prospects, and the competition that you have for those key words.
You’ll also connect with a growing mobile audience. The “always-on” crowd of smartphone users can seek out nearby businesses, drop in and make a purchase. It’s all possible with local search marketing. And, of course this tactic helps boost your search engine rankings. By claiming listings with multiple online sites, your business can move up the page in local search results.
Search Engine Optimization can be improved for local searches by the use of specialty search engines. Inaccurate or missing listings can hurt your search rankings. Make it easier for people to find your business online. Allegra’s local search program helps you increase business through the search engine optimization techniques that help you get found by those people who are searching for what you offer. Click here to learn more.