Email Marketing is a cost effective way to send highly targeted communication to your clients and prospects. When integrated with other marketing channels, relevant emails drive 18 times more revenue than batch-and-blast emails.
Our email marketing system is an excellent tool when used with a lead nurturing system. Relevant communication can be sent to prospects based on their interest and behaviors. For example, when a prospect downloads a case study from your website they can then receive a series of triggered emails over the next several weeks that relate to the area in which they have expressed interest. This marketing automation process allows you to nurture prospects until they are ready to purchase, increasing the effectiveness of your sales team.
Would you like to learn more about how Marketing Automation could accelerate your new business development programs?