Personalized Direct Mail is a form of one-to-one communication utilizing variable text, graphics and images that are changed from one printed piece to another using information from an external database. The result is a piece that’s customized for each recipient.
Research shows that personalizing the printed piece can significantly increase response rates and conversions by delivering a message based upon the recipient’s information needs.
Beyond increasing responses and conversions, customized printing provides the ability to track and report on each campaign by using unique coding for each piece. In addition, it offers an easy format for testing well beyond the most basic A/B Test, allowing for any number of customized text and image changes within a single mailing.
Would you like to learn more about how Personalized Direct Mail could accelerate your new business development programs?
Visit Direct Mail to gain more insight into successful direct mail strategies.