Allegra - Marketing • Print • Mail
2116 Schuetz Road
St. Louis, MO 63146

(314) 429-4848 - Missouri Phone (618) 624-2165 - Illinois Phone Contact Us

Marketing Automation

  • Reach the right prospects more effectively
  • Increase conversion rates, revenue, and alignment between marketing and sales
  • Get more accomplished faster with fewer resources

Marketing Automation is a powerful Direct Marketing tool that streamlines campaign execution to better target, engage, convert and analyze progress and results. With it, you can consistently and measurably move prospects from the top of the sales funnel to closed deals. Marketing Automation is more than just technology. It includes the processes and people in both marketing and sales that provide the buyer experience and drives revenue.

Would you like to learn more about how Marketing Automation could accelerate your new business development programs?

Marketing Automation Delivers

  • Shorter and faster sales cycles
  • More predictable sales forecasts
  • Higher ROI from marketing and sales investments
  • Lower customer acquisition costs

Marketing Automation can improve your company performance

  • Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
  • Mature lead generation and management practices drive a 9.3% higher sales quota achievement rate.
  • Companies with well-developed lead scoring programs have a 192% higher average lead qualification rate.
  • Relevant emails drive 18 times more revenue than generic email blasts.
  • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.
  • 46% of marketers using mature lead management have sales teams that follow up on 75% of their leads.
  • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.


Marketing Automation provides real time reports showing the prospect quality and progress through the sales funnel. It can relieve you from manual, repetitive tasks associated with lead generation, scoring, nurturing, and event management. That means that you can get more done with the same staff.

Reporting can track marketing and sales effectiveness, engagement of prospects through the funnel and help optimize program spending to drive value. This could be an avenue for success in marketing accountability, as well as how to improve business drivers.