Marketing Automation is a powerful Direct Marketing tool that streamlines campaign execution to better target, engage, convert and analyze progress and results. With it, you can consistently and measurably move prospects from the top of the sales funnel to closed deals. Marketing Automation is more than just technology. It includes the processes and people in both marketing and sales that provide the buyer experience and drives revenue.
Would you like to learn more about how Marketing Automation could accelerate your new business development programs?
Marketing Automation provides real time reports showing the prospect quality and progress through the sales funnel. It can relieve you from manual, repetitive tasks associated with lead generation, scoring, nurturing, and event management. That means that you can get more done with the same staff.
Reporting can track marketing and sales effectiveness, engagement of prospects through the funnel and help optimize program spending to drive value. This could be an avenue for success in marketing accountability, as well as how to improve business drivers.