Allegra - Marketing • Print • Mail
2116 Schuetz Road
St. Louis, MO 63146

(314) 429-4848 - Missouri Phone (618) 624-2165 - Illinois Phone Contact Us

Meet the Allegra Team

Whether it’s a B2C or B2B, small or mid-sized businesses or nonprofits, at the end of the day it’s all about people. Our team of highly trained professionals at Allegra St. Louis are ready to take on all of your Marketing, Print and Mail needs.

We’ve been working with businesses and organizations much like yours in the St. Louis region since 1988 and we remain committed to you and St. Louis.

Your Team Members

Jim Elder
President & Chief Strategist


Jim brings extensive marketing experience to client projects. In 2012, he retired from Lindenwood University where he served as Assistant Professor and Chair of the Department of Entrepreneurial Studies. In addition, he taught the capstone marketing course, pricing strategy and small business marketing as well as an array of courses focused on entrepreneurship. His venture into cable tv consisted of hosting a talk show on LUTV called Smart Business, where he interviewed local entrepreneurs as well as key service providers. Prior to Lindenwood, Jim was Senior Vice President of Marketing and Business Development for a publicly traded healthcare services company and before that, Senior Vice President of Marketing and Sales for a biotechnology company. Jim is passionate about helping both for-profit and non-profit organizations succeed. In his own past, he was frustrated with agencies that promoted their creative awards while ignoring commercial performance. He’s intent on helping clients generate greater returns from their marketing investments. Jim continues to read extensively in the field. A few of the better business books he’s found are Marketing Warfare: 20th Anniversary Edition, Art of the Start, and The Strategy and Tactics of Pricing (he’s utilized these in classes).

Bill Elder
Vice President & Corporate Officer


Bill has been an entrepreneur for 10 years co-owning Allegra. His official title is Vice President, but he’s been the driving force behind the firm’s growth. Bill understands the importance of getting the right message to the right people at the right time and delivering metrics to benchmark performance. He is heavily committed to Allegra’s program to support nonprofits within the St. Louis and southern Illinois. Over the last 10 years, Allegra has donated over $180,000 of free services to non-profits in our quest to strengthen our community. He graduated with a Bachelor of Science degree in Accounting from Truman State University and is a certified Marketing Specialist.

Kevin Haines
Account Director


Kevin Haines has more than eighteen years of marketing and advertising communications experience including digital, TV and outdoor media, telemarketing, and print in a wide range of markets. He is Marketing Central and Creative Central Certified. Kevin is responsible for managing the development and execution of integrated marketing communications for Allegra’s growing list of B2B, B2C and nonprofit clients. Prior to joining Allegra Design Web Print, Mr. Haines worked at Timmerman Group, where he managed digital strategy. Prior to that, he was an Operations Manager at Abstrakt Marketing Group, where he managed digital, print, TV, and telephone advertising campaigns from development to completion. Preceding that, he was Senior Account Manager at Ad One Media, developing and managing strategic national OOH advertising campaigns. Kevin earned his degree in communications at the University of Missouri St. Louis.

AJ McBride
Art Director


A passionate designer & art director who loves seeing and creating great design. Also a photographer, AJ immerses himself in composing the best creative ideas and running with them. Self-diagnosing himself as a perfectionist, AJ strives to deliver the best creative solution while always focused on the marketing goal. His innate creativity was given its tools at Central Missouri State University where he earned his BFA in Graphic Design. AJ spends his private time with his wife and two young sons. AJ’s a native St. Louisan and die-hard sports fan who hates Stan Kroenke.

Larry Zook

Larry’s writing career spans the advertising and marketing disciplines and includes such work as writing advertising, catalogs, e-mail blasts, retail posters and promotions, Web content and other marketing communications materials. From a direct mail package or press release to Web copy, capabilities brochures, catchy headlines and much more, Larry will research your business and learn your challenges and objectives before developing an overall strategy that can impact your audience and get your message heard.

Contact us today and say hello to your team. We are ready to get to work.

Contact Us Today